Real Estate Agents

What Real Estate Agents Do: A Real Estate Agent Guide

In today’s complex real estate market, the role of a real estate agent is more crucial than ever. Whether you’re buying, selling, or leasing property, an agent serves as your advocate, advisor, and negotiator. But what exactly do real estate agents do? This article aims to demystify the various responsibilities and tasks that real estate agents undertake to make your property transactions smooth and successful.

Dan Skelly Real Estate
Dan Skelly Real Estate

Market Research and Analysis

Understanding Local Markets

One of the first tasks an agent performs is market research. Agents have a deep understanding of local markets, including property values, community features, and even school districts. This knowledge is invaluable for both buyers and sellers.

Comparative Market Analysis

For sellers, agents conduct a Comparative Market Analysis (CMA) to determine the optimal listing price for a property. This involves comparing similar properties that have recently sold in the area.

Property Listings and Marketing

Listing Services

Real estate agents have access to Multiple Listing Services (MLS), which allows them to list properties for a wider audience. This is particularly beneficial for sellers looking to gain maximum exposure for their property.

Marketing Strategies

Agents also develop and implement marketing strategies to attract potential buyers. This can include everything from social media advertising to open houses.

Client Consultation and Needs Assessment

Initial Consultation

Whether you’re a buyer or a seller, the agent will have an initial consultation with you to understand your specific needs, preferences, and budget.

Needs Assessment

For buyers, agents help identify what features are most important in a prospective home, such as the number of bedrooms, location, or type of property.

Property Showings

Scheduling Visits

Agents coordinate and schedule property showings for buyers, often accommodating various schedules to ensure that clients can view properties at their convenience.

Virtual Tours

In the digital age, many agents also offer virtual tours, allowing buyers to explore properties online before deciding to visit in person.

Negotiation and Contracts

Offer and Counteroffer

Once a buyer is interested in a property, the agent helps in drafting an offer. If the seller counters, the agent negotiates terms on behalf of their client.

Contract Formalities

Agents ensure that all contractual elements, including contingencies and deadlines, are clearly outlined and agreed upon by both parties.

Closing the Deal

Final Walkthrough and Inspection

Before the deal is finalized, agents usually accompany clients for a final walkthrough and inspection to ensure the property is in the agreed-upon condition.

Closing Procedures

Agents also assist in the closing process, which includes coordinating with lenders, title companies, and attorneys to ensure a smooth transfer of property ownership.

Post-Sale Services


Even after the sale is complete, many agents offer follow-up services such as assisting with relocation or recommending home improvement professionals.

Building Long-Term Relationships

The best agents aim to build long-term relationships with clients, offering their expertise for future real estate transactions.

Real Estate Agents

The role of a real estate agent is multifaceted, encompassing everything from market research to negotiation and closing procedures. By hiring a competent agent, you’re not just getting someone to facilitate a transaction; you’re gaining a valuable partner in one of life’s most significant financial decisions.

For more insights into the real estate market, whether you’re in Colorado or Florida, visit Orson Hill Realty and Platinum Real Estate.

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