Everyone knows a real estate agent or two. That person you know may not be the right agent for you. Don’t feel bad if you don’t hire a friend or relative for buying or selling your home. Agents usually specialize in a certain type of property. That may not be your property type. You also may not want to jeopardize that friendship. It is sometimes hard to do business with friends. Finding the right agent starts with a local online search and go from there. If an agent shows up in the search engines (not the ads but the organic results) that Realtor understands technology.